How to Write Headlines that Will Help You Reach Introverts

How to Write Headlines that Will Help You Reach Introverts

How to Write Headlines that Will Help You Reach Introverts

Keep Your Promise

That’s not so difficult, is it? If you promise something with your headline, keep your word. Deliver what you’ve promised. So: no click-baity headlines for introverts. Instead, prove your point and show us what you mean.

Draw Us in

Draw Us in

Draw Us in

Don’t hit us over the head with your idea. Let us process all the parts of your proposition. Like most other things about introverts, we process more slowly, and perhaps more thoroughly, than others might. Luckily, we can take as much time as we need if we’re reading. By the way, here’s an article that you might like: Six Facts About Introverts and Social Media that Will Impress Your Friends.

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Stop Talking

Seriously. Don’t talk so much. We like some silence, and that can help us as much as anything. If you’re writing headlines, keep them shorter and to the point.

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Don’t Use Lots of Useless Punctuation

Any headline with an exclamation point will probably get skipped over. Quotes and an ellipses? Probably not helpful, either. And if you use both an exclamation point and ellipses? Stop right there! Let’s not even start on all the ellipses abuse that’s happening right now. Note that the definition of an ellipses is the omission of a sentence from one or more words. It’s not to show others that your voice is trailing off. So stop abusing that poor ellipses! Now that deserves an exclamation point.

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Use Humor

A little humor never hurt anybody, did it? Humor is one way to Revamp Your Social Media–when used sparingly. Light heartedness might even be part of your brand’s style. In which case it’s mandatory! Just kidding. Not really.

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We Don’t Need Glitter

While we introverts do love cats, we don’t need as much glitter as extroverts do. And by the way, did you know that Introverts tend to be better CEOs — and other surprising traits of top-performing executives? Probably written by an introvert, wouldn’t you say?

Keep it Brief and Inviting

Shorter headlines rock. And another thing? Don’t repeat the headline all over the place in each paragraph, even if it’s good for your SEO. That is annoying to everyone.

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Accept That Headlines Are Limited

Sometimes even the best headline can’t convey a message accurately. So, in the body of your article or post, imagery or music may be able to express what the headline can’t. You can only say so much with words. Here’s an article that resonated with me: Introverts aren’t voiceless—they’re quietly powerful.

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What Type of Headline Draws You In?

Let me know! And tell me if you’re an introvert or an extrovert. Thank you.

Five Powerful Ways to Complete the Circuit with Social Media

Five Powerful Ways to Complete the Circuit with Social Media.

Five Powerful Ways to Complete the Circuit with Social Media.

Completing the circuit, closing the loop, or sealing the deal: they’re all ways to say the same thing. My clients always want to know the best ways to get the most out of social media, so here you go.

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Search for Your Blog Post Title

If you’re a blogger, you want to know who’s talking about you, and where. It’s not always easy to tell on Google Analytics. But when you do a search within a platform, you can often tell right away. Not everyone will tag you when they retweet or repost your article or infographic. If you have a unique title, searching is much easier. Then you can reach out, thank, and connect with those people. Search within Twitter, Pinterest, or Facebook (or whichever platform you’re using). And search in several different ways. For instance, use both “Five” and “5” if your headline has the number in it.

Develop Power Partners

Power partners are those who have similar businesses, but are not in competition with you. Find these people, befriend these people, and keep in touch with these people. They may be able to give you referrals! You can connect with these people on whichever social network they’re on. Here are some good ideas for social media power partners: Do You Have Social Media Power Partners for Your Small Business? 

Follow Up

Following up is not given enough credit. Depending upon who you talk to, you need to have 7-9 “touches” before someone buys your product or service. People are busy. They might have forgotten to answer your tweet or post or call you. So contact them instead. By the way, here’s a post on follow up that you might like from Forbes: How To Master The Art Of Networking Follow-Up.

Contact People Where They Have the Fewest Connections

Say you want to connect with an author, but that author has 25,000 followers on Facebook. But on Twitter? Her audience is much smaller. So if you can, go where that person has the smallest audience for the best chance to make contact. You might like, retweet their content, then open a conversation. And don’t forget to be generous first!

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Meet in Person

This might sound strange, but the best thing to do once you really know someone well on social media is to meet in person. Social media will only take you so far, and for a lasting connection it’s best to meet in person! You might like The Surprising Importance of the Offline Meeting, by the way.

How have you completed the circuit on social media? Let me know in the comments! And thanks!

 

How To Arrest Social Media Humble Brags After Big Storms

How To Arrest Social Media Humble Brags After Big Storms

How To Arrest Social Media Humble Brags After Big Storms

Unless you’ve been living under a rock, you know about the storms in Florida and Texas. And, the entire west coast is on fire! Many people have had to move, have lost their homes, or have lost their lives. Every day we’re getting terrible stories about the end of the world.

The News is Awful

The News is Awful

The News is Awful

And not to downplay the seriousness of the ecological disasters. Not at all. But one thing that’s been bugging me is the humble brags.

There are Real Heroes

There are Real Heroes

There are Real Heroes

Now I really like the human interest stories about real heroes. People who drag entire families out in tiny rowboats–now that’s impressive! People who rescue dogs, cats, horses, and babies? They’re the best!

Then There Are the Humble Brags!

Then There Are the Humble Brags!

Then There Are the Humble Brags!

But people who bake cookies for a family and then spend an entire day telling the world with a video? Now that’s a whole different story.

To me, baking cookies is being neighborly or generous. No need to create a video telling how grateful the person receiving the cookies was. In social media, being generous is the best way to start a relationship.

"I Gave a Man Kleenex!"

“I Gave a Man Kleenex!”

“I Gave a Man Kleenex!”

Are we really so desperate for attention, that everyone has to brag about the tiniest thing we do so we can get credit for it? “I gave a man Kleenex! Now he can blow his nose!” I’m expecting to see a whole video about that. “Before I came along, he had no Kleenex!” “Not only that–I gave him a new box! Come on, can’t we do any better than that?

Self-Serving Isn't Just a Line at the Grocery Store

Self-Serving Isn’t Just a Line at the Grocery Store

Self-Serving Isn’t Just a Line at the Grocery Store

When did we all get to be so self-serving? And isn’t it the best form of charity to remain anonymous? And in my first-ever quote from the Bible, below, how about staying anonymous?

“But when thou doest alms, let not thy left hand know
what thy right hand doeth”

~Matthew 6:3

Is it Gamification?

Is it Gamification?

Is it Gamification?

Maybe it has to do with gamification. Maybe we all expect to get points in the game of life now. I really don’t know. But I don’t like the trend. Not one bit. It’s embarrassing.

Knock it Off

Knock it Off

Knock it Off

So what I’d like to say to the entire world, and especially to all the people making the self-serving videos: Cut. It. Out.

You're No Mother Teresa

You’re No Mother Teresa

You’re No Mother Teresa

You’re not Mother Teresa because you gave someone a sanitary pad. You’re not the Pope because you gave someone a sandwich. Nobody is going to proclaim you a saint for fixing someone’s shoe. Just quit it. If you have to give someone a sandwich, give them a sandwich. Don’t make a damn video about it.

How to Stop it?

How to Stop it?

How to Stop it?

The easiest way to stop the trend? Ignore it. Don’t click on the story. Don’t watch the video. And above all, don’t make eye contact! You might even want to get some help with looking on the brighter side with a Law of Attraction exercise!

Have You Seen This Trend?

Have You Seen This Trend?

Have You Seen This Trend?

Does it bug you, too? Let me know in the comments! I promise not to make a video of your comment.

Greatest Ways to Do Time in Facebook Jail

Greatest ways to do time in Facebook jail.

Greatest ways to do time in Facebook jail.

Now you’ve done it! You’ve landed yourself in Facebook jail! You know that there’s no easy way to get out, right? And you’ll never even know what you actually did to land yourself there. Like Instagram, Facebook is often a mystery. People’s accounts get deleted or they can’t post for a certain amount of time–and often they don’t even know why.

Tally up the Days You Have Left

Tally up the Days You Have Left

Tally up the Days You Have Left

If you only have three days to spend in jail, then maybe use hours instead because that’s more impressive. Use a piece of chalk and hatch marks.

Have Your Best Friend Tell Everyone What Happened

Have Your Best Friend Tell Everyone What Happened

Have Your Best Friend Tell Everyone What Happened

After all, you don’t want all your friends and fans to be guessing what happened! They need to know that you planned to do this so you could write about it later!

Work out Like the Wild Internet Marketing Thang You Are

Here’s an excuse to finally make use of that Fitbit you got last Christmas! Oh, wait. You don’t get to keep a Fitbit in jail. But you can still do pushups!

Encourage People to Bake You Cakes with Files in Them

It’s not old-school, it’s retro! Your friends can find a good recipe on Pinterest, no doubt! What? They’re not on Pinterest yet? Here are a couple of ways for them to get started!

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Be Proud

Like some of the most seasoned criminals, feel proud that you were in jail! Show off the nifty haircut you got while you were there. Talk about all the interesting people you met, and some of their stories. And tell them about the — gulp! — showers!

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Get Tattooed

Bet you didn’t know you could get tattooed while you were in Facebook jail, did you? You can and you should!

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Catch up on Old Movies

You might not have cable or Netflix in Facebook jail, but that doesn’t mean you don’t have rabbit ears! Remember those?

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Get Some Sleep

You were getting up early and staying up late because of your Facebook posting schedule, weren’t you? Now you can stay in bed a little longer.

Play Chess

If you don’t know how to play, someone will surely be happy to teach you!

Start Digging

Remember the Shawshank Redemption, Stephen King’s novel that was made into a movie? If not, put it on your list to watch as soon as you get out of jail!

Guess Who Squealed on You

Was it the guy whose meme you stole? Maybe.

How’d You Spend Your Time in Facebook Jail?

Let me know in the comments! If you’re still in jail, let me know later!

 

Why Friendships Are Absolutely the Best ROI Of Social Media

 

Why Friendships Are Absolutely the Best ROI Of Social Media

Why Friendships Are Absolutely the Best ROI Of Social Media

This is something I really can’t say enough: your ROI (Return on Investment) with social media is all the connections you’ll make. Some of those connections deepen and become associates. Some of those deepen and become friendships. Some will lead to business, and some will not. Either way, expect magic from those connections.

WordCamps

WordCamps

WordCamps

When you connect with people online you have something to look forward to, and something to look back upon with fondness. For instance, every year I attend WordCamp Orange County with my best buddy Bridget Willard. We met through Twitter. Here are some of the posts I’ve written about WordCamp Orange County, by the way:

Who you'll meet

Who you’ll meet

Who You’ll Meet

You’ll meet people who are brave, and people who touch you with their writing abilities. You’ll also meet people who make you laugh, and a few who’ll make you cry. My bestie Amy Donohue is one of the bravest ones I’ve ever known. She donated her kidney to a stranger and now she’s one of the most awesome entrepreneurs as her career is skyrocketing! Go follow her on Twitter: @TheFabulousOne

The Future

The Future

The Future

Dyane Harwood, Kittie Walker (@avidmode on Twitter), and Larry Mount (@LazBlazter on Twitter) are people I’ve not met yet. But I’m planning on it! You probably have a few people you really want to meet, too!

Instagram is Next

Instagram is Next

Instagram is Next

So far, I’ve corresponded with lots of people on Instagram, but haven’t met anyone. That’s my next frontier! Maybe do some photography and travel around locally and then post the pictures.

What's Next for You?

What’s Next for You?

What’s Next for You?

Have you met a lot of people through social media? What’s that been like for you? I really do want to know, so leave me a comment!

How to Make Money with Social Media without Losing Your Mind

 

How to Make Money with Social Media without Losing Your Mind

How to Make Money with Social Media without Losing Your Mind

Although social media isn’t magic, it is possible to draw attention to your products and services using social media, especially when your posts are thoughtful and anticipate what your audience wants. By the way, you might like this post: Social Media Isn’t Magic — it Takes Planning and Hard Work.

First of all, you are creating connections and trust with your social media accounts. You are engaging with people regularly (am I right?), answering questions, and blogging.

In case you were wondering, the answer to whether you can make money with social media is a resounding yes!

So here are a few ways to make that happen.

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Create Products

A product doesn’t have to be big or fancy. You don’t have to start with an e-book. You could start with a really good checklist, as my friend Tess Witter says. Or a short guide to whatever you’re an expert in.

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Post Images of Your Crafts

Where you sell can be just as important, if not more so, than how you sell. Selling your crafts on Instagram or Pinterest will probably gain you more sales than Google Plus. But you can also use Twitter and Facebook to drive traffic to your own website or an Etsy site. Here’s an article about getting started on Pinterest that you might like: Pinterest: 10 Quick and Easy Tasks You Can Do Right Now.

Sell Your Services

I don’t recommend giving away your services for free, but how about a friendly “get-to-know-you-better” price to attract a few people? Could be a one-hour introductory rate for a specific period of time.

Videotape What You Do

You may offer a service that no one else does. For instance, perhaps you create videos to showcase others’ businesses. Why not create a video showing what you do? And of course have a call to action at the end. Of course, you may also want to create tweets, Facebook and Instagram posts and a blog post featuring the video. Here’s a post about how to turbocharge your blog post production that you might like, by the way. Your ideal client might be in any of those places on the inter webs! video shoot photo

Long-Tail Keywords for the Win!

If what you do is very specific, a video could attract a really big customer, such as the one my friend Bridget Willard attracted with her video about epoxy and tilt-up construction when she was working for a construction company.

Appeal to Those Who Learn Differently Than You

Most people are visual learners, but what about those who learn best through hearing something? Create a video so people don’t have to read, but can instead listen!

And the most important way to make money?

Create Relationships!

Yes, that’s right. Social media is a long game. You’re probably not going to have a bunch of new friends by next week. But regularly adding value to conversations on social media, being helpful where you can, and answering questions go a long way toward having some relationships. After awhile, you’ll start to see some familiar faces, and you’ll engage more with them.

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Be Generous First

How? You might ask. Share others’ content. Offer helpful links. Listen to other people first. It’s one of those simple but not easy things. There are really no shortcuts.

 

 

Simple Answers to Your Weird Social Media Questions

Simple Answers to Your Weird Social Media Questions

Simple Answers to Your Weird Social Media Questions

As a Social Media Manager, I get a lot of questions through email, direct messages, and Facebook messenger, as well as in person at events. Most business owners want to cut to the chase, so here are some of the strangest requests and my answers.

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Can We Have Coffee So I Can Pick Your Brain?

Let me think about it. Ok, no. But everything on my website is free. In addition, here are 5 Productive Ways to Respond When Someone Wants to Pick Your Brain for Free.

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Should I buy followers for my social media accounts?

No. And here’s how you can tell: Four Clues Twitter Followers Are Purchased.

Also: if you buy followers your analytics will be seriously off. You don’t want that!

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Will you train me to do what you do?

I could, but it would take a long time. And be pretty expensive. Again, you can read my blog.

Why Does Marketing Cost So Much?

Because you’re hiring a person who needs to eat and breathe. Also, we need coffee. Lots of coffee.

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Can You Set Up My Website?

No, but I can happily refer you. I really like Blue Steele Solutions, by the way. They’re very experienced, professional, and I’m comfortable referring them.

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Can I Call Any Time I Have a Question?

It would be better if you batch your questions and save them for a meeting.

Do You Work 24 Hours a Day?

Nope! Most social media managers don’t. Although some larger companies have a big staff and are able to afford 24/7 support. But then you’re probably not going to talk to the same person every time you call.

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If I Help You, Will You Charge Me Less?

Most of the time, no. And if by “help me,” you mean that you’ll write headlines, that’s probably not a good idea. Although if you have interesting content, that is helpful. My dad used to have a sign on the wall of his garage that said there were two prices. And the price if you helped him was much higher. So there’s that.

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Got a Question?

Ask me here, and I’ll try to answer it. And thank you!

 

 

Beware Instagram Follow Unfollow Backlash: A New Kind Of Fail

Beware Instagram Follow Unfollow Backlash: A New Kind Of Fail

Beware Instagram Follow Unfollow Backlash: A New Kind Of Fail

Recently a couple of different accounts on Instagram followed me, waited for me to follow back, then unfollowed me. They were both major fails and here’s why.

Here’s another person writing about same issue, from Summer, a blogger: 5 Key Reasons to Stop the Follow/Unfollow Nonsense. She really hits the Instagram nail on the head!

An app for homeowners.

An app for homeowners.

An App for Homeowners

If you have a business that targets homeowners, then you probably want to follow those homeowners on Instagram. So when an app for homeowners followed me, I found their business to be pretty interesting. I followed back. I started reading their posts, and was nearly ready to sign up for their service.

Then they unfollowed me.

Then they unfollowed me.

Then they unfollowed me.

Pretty silly, right? Now maybe the person who did the unfollowing wasn’t the business owner. Could be they hired a social media manager who decided that I wasn’t their target demographic.

However, they just lost a sale!

So don’t do that!

You don’t know how long a sale will take. You can’t predict that it will take two weeks, or two months. If someone is following you back and liking your posts, in my opinion you want to keep that kind of follower.

And to unfollow people to inflate your numbers doesn’t help your bottom line.

 clothing store photo

A Clothing Shop

Here’s a second example. This clothing shop is nearby. I’ve been there many times, and have spent hundreds, if not thousands of dollars there. So when they followed me, I happily followed back. Because I love their clothes!

Then they unfollowed me. Now, here’s the thing. Not only do I not want to go there any more, I don’t want to buy anything from them any more!

And I’ll bet I’m not unusual.

So be very careful when you play the follow-unfollow game. Because you worked hard to gain that customer. So don’t let an idiot of a social media manager lose your customers by pushing a button and trying to gain followers.

The follow-unfollow game can definitely impact your bottom line!

By the way, if you’re looking for a social media manager, here are three articles for you:

Following and Unfollowing on Instagram?

Have you had the follow-unfollow issue on Instagram? How did you deal with it? Leave me a comment! Thank you.

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What Makes Social Media Automation So Popular?

What Makes Social Media Automation So Popular?

What Makes Social Media Automation So Popular?

Either people like automation or they hate it. There’s not very often any in between. I think that automation can be used, but you have to be careful with it. A broadcast-only strategy will not make you social, and of course social is the important part about social media. Engagement is so critical, that I wrote a series about it:

Extinction

If Darwin was still around, he would probably bring up the many species who exist in isolation, and how they were able to survive. However, when other species are introduced to these species living in isolation, the entire game changes.

Let the strong survive.

Let the strong survive.

Let the Strong Survive

We are a social species. We need our friends to help us get to where we want to go, to help us learn, to point out when our favorite shoes are on sale, and so on. We are biologically wired to interact with others, to live with others, and sometimes that even extends to sharing the remote control.

Social Media Automation is Anti-Social

To bring the point back to automation, nobody likes to talk to a recording. And automation without any interaction is like getting a robocall. Nobody likes those. So if you do automate, make sure that you’re also engaging with people regularly.

Just Because You Can Doesn't Mean You Should.

Just Because You Can Doesn’t Mean You Should.

Just Because You Can Doesn’t Mean You Should

Of course it’s easier to automate everything. Send one post across all your platforms without customizing the language. A lot of people do it, but so what? A lot of people send direct messages, too. Most people hate them.

Bots Talking to Bots.

Bots Talking to Bots.

Bots Talking to Bots

If you’re not on social media yourself, how can you expect your potential clients to be there? Don’t you think they can tell if you’ve automated everything? Yes, they can! And they’re not happy about it, either.

How Do You Feel About Automation?

How Do You Feel About Automation?

How Do You Feel About Automation?

Do you love it? Hate it? Or are you somewhere in the middle? Leave me a comment! I’d love to know. And thank you.

 

How to Save Time and Money with Social Media

How to Save Time and Money with Social Media

How to Save Time and Money with Social Media

You’ve probably heard the idea that you should focus on your strengths, not try to develop your weaknesses before. If you haven’t, here’s a blog post that I wrote: How to Focus on your wonderful strengths, forget your weaknesses. After all, are you really going to learn all the ins and outs of social media while trying to run your business?

Hire Someone to Help

Hire Someone to Help

Hire Someone to Help

This might seem simplistic, but do you do your own plumbing? Most people would say no, except for those few who might try to unclog a sink, that is. Do you fix your own roof? Again, probably not. Just because social media is free, doesn’t mean your time is free! And by the way, you might like: Finding Your Next Social Media Manager.

Hire Someone to Help

Hire Someone to Help

Work with the Person You Hire

Before you hand over everything a Social Media Manager (“SMM”), give them some information about your business. After all, they don’t know your businesses like you do. Give them some hints. Tell them what kind of content you’d like to post, and why. Tell them who your business clients are, and what their lifestyles are like. Tell them as many details as possible about your best clients. That way your social media manager can find the best places and times to post. Here’s a good list of questions to ask your social media manager. For instance, how have they handled a crisis in the past?

Hold meetings

Hold meetings

Hold Meetings

Have meetings occasionally to go over strategy, and make tweaks. I recommend once a month. Ask your social media manager to explain why certain posts were chosen, and to give some more details. I like to create a short report outlining which posts performed best, and why. Have a meeting agenda, and respect everyone’s time. Inc. Magazine has a good article on how to conduct a virtual meeting. Their advice on asking a specific person a specific question is a valuable tip.

Ask questions

Ask questions

Ask Questions

Ask your SMM if there’s anything else you could be doing. For example, one of my clients is on Facebook. The age of those who follow their Facebook account is steadily going up, while young moms (their primary audience), is going down. So in order to reach a younger female audience, I suggested they post on Pinterest, which is 80% women and perfect for their demographic. Spreading posts across different social media platforms can help a business reach everyone in their demographic. And if they hadn’t asked, they might not know.

What Did I Miss?

What Did I Miss?

What Did I Miss?

Is there some other way you have found that using social media helps you to save money? Please let me know in the comments!

 

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