Recently, I read Pinterest Savvy and participated in a Facebook group run by the author, Melissa Taylor. Check out Melissa’s fabulous Pinterest account and you’ll see why any marketer might be interested in seeing what she has to say about Pinterest. While I think that I’m good at Pinterest, I had no idea what I was getting into by following her advice. Here are a few reasons Melissa’s book should matter to you, and a high-level of her book.
Set Up Your Profile
Have you taken the time to really work on your profile, verify your website, and added some keywords? Melissa takes you through the process in her simple-to-understand guide. Here’s my own top ten tasks for beginning pinners.
One thing I really love is hands-on, and Melissa’s book has plenty of worksheets that you’ll be able to write all over, revise later, and use to improve your boards. Some of my favorites are about using keywords, scanning your home feed, and practicing your skills to make better pins.
Are You a Blogger?
Melissa suggests pinning your blog posts to a board. This is something that not everyone takes the time to do, and can have a huge impact on your website traffic. If you’re not doing this yet, you will definitely see an increase in traffic if you do! Not only that, but Pinterest offers you analytics so you can see which of your posts are performing the best. You might be surprised that some of the best-performing don’t have repins or even likes.
Making Money from Pinterest
Something that will really interest marketers is the part about making money from Pinterest. You can find a sponsor, especially if your Pinterest brand has become very popular.
Get Pinterest Savvy for Free!
Act quickly (really) because this offer won’t be available for long. Even if it’s not available, Melissa’s book is a very good investment.